Released on: October 4, 2007, 6:49 pm

Press Release Author: Andie Jones

Industry: Marketing

Press Release Summary: Magnifi OnlineTM CEO, Kris Hutchinson, Introduces Top
California REALTORS® to Search Engine Marketing

Press Release Body: ANAHEIM, CA - September 24, 2007 - Magnifi Online,TM today
announced that CEO and Founder, Kris Hutchinson, has been invited to present at the
annual Tech Tuesday forum at the California Association of REALTORS® (CAR) Expo
2007, the largest gathering of California REALTORS®, held to meet the growing
technology and digital marketing needs of real estate professionals.

Hutchinson's presentation will feature the search engine marketing expert's
thought-provoking and educational insights into the vast world of search engine
marketing and how real estate professionals can use search engines to gain new
customers. The session will include a thorough explanation of search engine
marketing and how it differs from other marketing channels, its relevance and
importance to the real estate market specifically, and play-by-play instructions for
setting up an effective search engine marketing campaign.

Through his speech at the California Association of REALTORS® Expo, Hutchinson will
share his insights with an audience that is becoming increasingly aware of the
market-changing trends that are changing the way prospects identify and select
REALTORS® for their home buying or selling process.

REALTORS® To Take Note of the Power of Search Engine Marketing

Search is becoming increasingly significant for real estate professionals, as
experts agree the average consumer is exposed to approximately 1,500 advertisements
per day. Consumers are now more likely than ever to seek out products and services
for themselves, and are becoming numb to the interruption marketing overload. A
recent study showed that over 75% of home buyers turn to search engines to begin the
home buying process. No longer thought to be a purely online, direct marketing
tactic, search is now recognized as the single most effective and efficient way for
marketers to capture the interest and engagement of prospects.

Search is the easiest and most direct way for consumers to find solutions, and the
world is beginning to recognize that off-line marketing activities (TV advertising,
radio advertising, print advertising, direct mail and public relations) all drive
audiences to search engines.

An experienced authority in the search marketing arena, Hutchinson has nearly a
decade of experience managing campaigns for big budget advertisers as well as
professionals. He not only knows how search works first hand, but also has the
vision to exploit the flaws of most traditionally managed search services and
provide search engine marketing services that are quite simply more customized and
client-focused than those of the competition.

Magnifi Online will also be offering special REALTOR® advertising rates at their
booth during the 3-day Expo held at the Anaheim Convention Center from October 9-11,
2007. The presentation and special rates can also be accessed at
http://www.MagnifiOnline.com/CAR through the end of October, 2007.

About Magnifi OnlineTM

Magnifi OnlineTM is a strategic search engine marketing (SEM) and search engine
optimization (SEO) firm with results-based expertise in driving website traffic,
conversions and increased ROI for small- to medium-sized businesses, agencies and
professionals. The company employs Best Practices, a customized and consultative
approach to fully understanding their client's business model and objectives, and
proactive account management to ensure the campaign is fully integrated with all
other marketing initiatives. Magnifi OnlineTM is based in Denver, CO and can be
contacted at 1-800-490-1778, or by visiting http://www.MagnifiOnline.com .


Questions regarding this release should be directed to Andie Jones at 1-800-490-1778
or info@magnifionline.com.


Web Site: http://www.magnifionline.com/car

Contact Details: Andie Jones
Magnifi Online
info@magnifionline.com
800-490-1778